Our first investment in the Foodtech space. Michiel van Deursen approached the founders via Twitter in 2015, leading to multiple investments in the company based in The Netherlands.
The Vegetarian Butcher is one of the first companies in the world to create meat products mimicking the exact taste of meat but made from plants. The brand has their own brand language and has a wide range of products.
The brand is available in many countries worldwide and expanding rapidly. It is available in Burger King in EMEA and has inspired a range of startups in the space.
Exit: The Vegetarian Butcher has been acquired by Unilever in 2018.
Tags: alt-protein, exit, netherlands